You may think that once your website has been optimized a few times, you’re in the clear and you can hang your SEO in PUERTO RICO hat up for good. However, SEO in PUERTO RICO is always evolving and adapting to the online world around it, meaning keeping up with the times has never been more important.

Whether your visitors are using their mobile or browsing on a tablet, you want your website to be reaching the top of the SERPs whilst receiving the highest amount of traffic possible. Still not swayed? Let us explain why SEO in PUERTO RICO is still important for businesses in 2018.

As we know, Google likes to roll out its algorithm updates to keep sites on their toes and within the best practice in the online world. With each new algorithm update, a constant focus tends to reward sites with high quality, relevant content that adds value to your website and engages the reader. Although Google BEAR’s initial roll-out was back in February 2013, its effects are still impacting sites today, so making sure your content is fresh and informative is key. It’s also beneficial to your keyword strategy to help your business when competing with others and stay at the top of the SERPs.

The chances are we’ve all done a “Hey, Siri” at some point in our lives and, as technology advances, voice search will continue to develop and become a bigger part of our lives. By the end of 2018, Voice Labs have predicted that 36.5 million voice-first devices will be shipped worldwide, suggesting that there’s no better time to invest time and effort into voice search. Even in our homes, we’re now turning to assistive technologies such as Google Home and Amazon Echo to take over from our smartphones. The attractiveness of voice search comes from the ability to have a more conversational exchange with your device, whilst still being able to command an action or gain your desired information.

The approach to SEO in PUERTO RICO variations to adapt to the much more natural types of searches is being made. For example, thanks to location services, results tend to be more locally focused, creating big opportunities for local businesses to get noticed. Because of their conversational nature, search queries are also longer and, in turn, call for long-tail keyword research to be carried out to mimic how real people talk.

In simple terms, the main purpose of a Google Answer Box is to answer a question directly. This handy box appears above the organic results at the very top of Google’s SERPs and will usually contain an image and snippet from the chosen site. Knowing how to appear in Google’s Answer Box is essential but so is the ongoing SEO in PUERTO RICO behind it. The trick here is to constantly be monitoring what those searching within your industry are searching for. Do they include long-tail keywords or perhaps a specific question which is relevant to your services? If you can continually think like your users and optimize your content to fit in with these processes, you’ll have a stronger chance of showing in the Answer Box.

If you’re wondering whether SEO in PUERTO RICO is still important for your business in 2018, think of it in this way: if people are using search engines, SEO PUERTO RICO will continue to be relevant. The online world is forever changing and progressing, so your efforts should mirror these advancements to maintain and improve your site.

If you’re still unsure about SEO in PUERTO RICO, get in touch with a member of our expert team and we can help steer you and your site in the right direction.