Web Design Competition
At the most basic level, you should invest in web design because your competitors are most likely already doing so. If your site looks shoddy and amateur-like, and a direct competitor’s site looks professional and trustworthy, potential customers will choose your competitor over you. You can go even further than simply bringing your website up to par with the competition, however. Splurging on web design even a little bit for a stellar design is a fantastic way of setting yourself apart from competitors. Most businesses within an industry have essentially the same pool of resources to pull from when building their services. You all have access to the same information, studies, pricing tiers, and so on. Web design is one of the only areas where you can go above and beyond, making your business appear to be the obvious choice through a gorgeously crafted website.