The time has finally come. You’ve poured your blood, sweat, and tears into your most recent content piece, and it’s ready to be packaged up and sent to the client to be pushed live. After a few final checks and only…
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.
Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.
Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.
Google crawlers follow the internal links on your pages to crawl more dip pages on your site. There is a limited number of URLs that Google crawlers crawl due to the actual cost involved in it. Based on this fact if you have a million pages on your site and during the crawl if Google comes across an issue more frequently, then it would be more logical for them to leave the site.
This situation can be avoided by using the absolute URL to help Google streamline the crawling process, which will not only save time but also encourage it to come back more often and crawl more pages.
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.
The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).
Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
Placing reciprocal links within an article will improve your ranking?
Not if you live in the present. Reciprocal links, or also called trading links, used to be an ex-deal of inbound links among websites that may or may not belong to the same niche.
Several years back, many SEO articles used to have a lot of reciprocal links just to strengthen their networks that used to be a criterion for ranking.
Unfortunately, today, reciprocal links no longer give bearing unless they belong to websites that are closely related and relevant with each other.
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
In some instances, it’s tough to understand why businesses chuck a lot of money paying for web design services. You might wonder if the aesthetics matter if your site is fully functional. Well, that’s a thing of the past now since, in the last few years, web design has become one of the integral aspects of creating a strong online presence.
Of course, that doesn’t necessarily mean that you have to spend all your money when you’re hiring a good web designer. Rather, you need to find an agency or expert who can design a website that blends in with the objective of your business. Here are a few reasons why web design is important for your site and why working with a web design expert is a good thing for you.
Improved Usability And Navigation – Your website might have the best content but your visitors might have a hard time finding answers to what they are looking for. Therefore, improving usability and navigation is one of the important reasons why you need web design. Lots of visitors judge a site within the first 10 seconds.
Your website might have the best content but your visitors might have a hard time finding answers to what they are looking for. Therefore, improving usability and navigation is one of the important reasons why you need web design. Lots of visitors judge a site within the first few seconds. If they find it chaotic, confusing or cluttered, they will leave immediately and go to the competitors’ site. An important rule of web design is to make sure navigation is intuitive and as easy as possible. Most visitors have a short attention span so if it takes longer to find out your contact information, you’re losing leads.
You should imagine your website as a customer service representative. Your site is the digital face of your business and all your potential customers should have a good first impression. If your site has a poor design, everyone will see it as a terrible customer representative. A properly designed site, on the other hand, looks like a polite and accommodating person that goes out of their way to help customers in every way possible.
It’s a similar concept to trust. For instance, would you trust a business that’s located in a shady back alley with garbage blocking the entrance? No one would be caught buying anything there. People are always visual and if your site has a good design, you can always convert a lot of customers and make a lot of sales while doing it.
If nothing else convinces you that web design is important then this should it. Your competitors are already doing it so you’re being left behind in the entire niche. If your website looks shoddy and amateurish while your competitor has a professional and trustworthy looking site, then your customers will go there. Therefore, you need to be at par with your competitors but at the same time, you can splurge on the best web design to improve your site dramatically and set your business aside.
Quality web design is one of the best aspects of digital marketing. The best professional web design agencies have experts with extensive technical backgrounds and have perfected web design. Therefore, if you’re looking for a good agency for your web design needs, you can always contact us. Herozite Solutions has the best experts in the business who can guarantee the best results.
Contact us immediately and find out more about our services for web design and best SEO local on Puerto Rico. We are affordable, have enough experience and have been reputable in the region. Therefore, by hiring us, you can always count on the top experts in the business working tirelessly to make sure your site is standing out. We can guarantee that more visitors will flock to your site once we are done with it.
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.
Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an Search Engine Optimization manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
If you do great work with your search engine optimization (SEO), it could mean a significant amount of revenue for your business. At the same time, however, it is also an ongoing initiative. Once you generate a steady stream of traffic from SEO, you need to constantly be maintaining and improving your SEO in order to keep those rankings you worked so hard for.
